KEF LS60 Wireless Lotus Edition: a new all

Aug 22, 2023

Following the success of the KEF in-car audio system for Lotus, the two British brands have teamed up again to introduce a collection of KEF x Lotus products for the home.

The first instalment is the LS60 Wireless Lotus Edition, a floor-standing system designed to “push the boundaries of technological innovation”.

The KEF and Lotus journey began with the introduction of pristine sound within the Lotus Emira sportscar and Lotus Eletre Hyper-SUV. The next step in this venture was to create an all-in-one Hi-Fi speaker system for the home.

From this intention, the LS60 Wireless Lotus Edition was born; a versatile speaker that combines the latest technologies with pristine sound, inspired by Lotus heritage colour, British Racing Green.

With an ultra-slim and contemporary design combined with a sleek finish, the LS60 Wireless Lotus Edition fits into a wide range of living spaces.

“At KEF we have always been in pursuit of audio perfection and have a passion for sharing the magic of great sound, and we believe that for our customers it isn’t only about producing the perfect sound it is also about the lifestyle and experience that goes with it,’ says Grace Lo, President and Head of Global Marketing at KEF.

“With this in mind, we are continually innovating and making breakthroughs in design to produce first-class products which deliver the very best experiences – a vision and philosophy which KEF and Lotus both share. Together, we have been working closely to deepen our partnership, which has previously seen two British iconic brands collaborate to create an extraordinary in-car audio experience for Lotus users, and now will be extended from cars into homes with a series of co-branded KEF x Lotus home audio products, starting with the LS60 Wireless Lotus Edition – a new milestone in our enduring partnership.”

“With the success of KEF audio in the Emira sports car, and the prospect of further success in the Eletre Hyper-SUV, we have extended our collaboration into the world of home audio with the launch of the LS60 Wireless speaker,” adds Yao, Vice President of Group Lotus and Global Head of Lotus Life.

“It is designed to vividly embody the streamlined style of the sports car; the colour is inspired by the historic Lotus colour palette. This hugely exciting collaboration signifies a new chapter in engineering and design between two iconic British brands. Lotus and KEF are sharing their passion for performance to deliver an exceptional product. Throughout Lotus’ 75-year history, we have always promised our customers aspirational experiences. This partnership continues to deliver on that promise by providing outstanding engineering, class-leading performance, and design innovation with the future of lifestyle in mind.”

Launched as part of KEF’s 60th anniversary year, the manufacturer states that the LS60 Wireless is the world’s first Single Apparent Source wireless system – supported by a specially designed 12th Generation Uni-Q driver array, the award-winning Metamaterial Absorption Technology (MAT), Uni-Core bass drivers and more.

This exclusive configuration is designed to provide a purer and more impactful sound and low distortion, while maximising bass performance in a single unit.

KEF’s key technologies are complemented by the W2 wireless platform and a wide range of wired inputs. Out-of-the-box wireless compatibility and the KEF Connect app allow listeners to stream music and podcasts instantly, while the various connection options allow quick connection directly to a turntable, games console or TV.

The LS60 Wireless Lotus Edition and future collaborative designs for the home will be available from both uk.kef.com and the new Lotus global flagship Brand Centre on London’s Piccadilly.

The design of the 450m² digital concept space is geared towards gatherings and hardwired for customer interaction, providing visitors with the opportunity to engage with the Lotus experience long before opening the door to a car.

The KEF LS60 Wireless Lotus Edition is priced at £7,000.